You don’t need another deck. You need someone steady at the table.
What I bring:
- Positioning the business can stand on, not just the brand.
- A real next move, made with conviction, not committee.
- Strategic judgment when the pressure is on.
Four ways I partner with founders and growth teams. Choose where the gap is. I’ll meet you there.
Sharpening what the brand stands for, who it’s for, and why it earns the space.
The work behind a brand that stops competing on noise: messaging, audience, narrative, and the angle the marketing can finally point at. Done in conversation, tested in market, written so the team can carry it.
Best for: brands stuck in feature-led copy, competing only on price, or feeling indistinguishable from the next tab over.
One direction across paid, organic, marketplace, retention, and lifecycle. Five calendars become one strategy.
Hands-on across Meta, Google, TikTok, Pinterest, and Amazon, with email and lifecycle stitched in so the brand reads as one voice across every surface a customer touches.
Best for: teams running a lot of motion with no shared map, or a calendar that doesn’t reflect the strategy.
Designing the system growth runs on. Prioritization, sequencing, partnerships, and the AI layer that compounds.
Affiliate and creator infrastructure through Impact, Levanta, and Everflow. Custom GPTs and automations built into the stack so creative testing, attribution, and reporting move at the speed the business actually needs.
Best for: founders and lean teams who want compounding, not chaos. Strategic judgment plus real leverage.
Spend that reflects real lift, not last-click theatre.
Incrementality, geo holdouts, brand vs. non-brand splits, and creative tests that read clean. The reporting layer that turns marketing into management, and a meeting cadence built around the call, not the deck.
Best for: brands at the “is this actually working” threshold, or teams tired of dashboards that don’t translate into a decision.
DTC & eCommerce, beverages, skin care, home services, CPG.
Founder-led brands, worldwide, with programs moving multi-million-dollar budgets.
You don’t need another deck. You need someone steady at the table.
What I bring:
You don’t need more motion. You need a strategic partner inside the work.
What I bring:
A focused review of channels, spend, positioning, and reporting, with a clear, ranked plan of what to fix, build, and stop.
A defined 4–8 week engagement to build, test, and ship one specific growth move: launch, channel buildout, incrementality test, or partnerships system.
An ongoing growth partnership for founders who want a strategic partner close to the numbers, the meetings, and the next decision.
Whether you’re launching, scaling, or untangling what isn’t working, I take on a small number of partnerships at a time, close to the brand and steady through the call.
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